POSTS

This page includes links to published articles and posts. They include subjects of interest from the world of intellectual property. The goal is to provide general information, as well as recent changes in the industry.

Start Small, Dream Big

Start Small, Dream Big

Apple is a great of example of starting small, dreaming big, and scaling fast without losing control. It took many Fortune 100 companies 20, 30, 40 or more years to get where they are. Most did it with a solid patent portfolio based on serious ...

Welcome

There are so many questions when you are starting out in business. There are a lot more questions than answers and some subjects like intellectual property are especially difficult. Most colleges do not have a course on the subject and unless you ...
Thankful in 2018

Thankful in 2018

As an intellectual property professional, my day is filled with clients across the country, global data and world-wide new technologies. The Internet and conference calling keeps us connected, and allows us to accomplish things that couldn’t ...

PRIVACY POLICY

This privacy policy applies to information collected online from users of this website. In this policy, you can learn what kind of information we collect, when and how we might use that information, how we protect the information, and the choices you have with respect to your personal information.

What personal information is collected through this website and how is it used?

We collect information about our users in three ways: directly from the user, from our Web server logs and through cookies. We use the information primarily to provide you with a personalized Internet experience that delivers the information, resources, and services that are most relevant and helpful to you. We don’t share any of the information you provide with others, unless we say so in this Privacy Policy, or when we believe in good faith that the law requires it.

User-supplied information: If you fill out the “contact” form on this website, we will ask you to provide some personal information (such as e-mail address, name, phone number and state). We only require that you provide an e-mail address on the contact form. Further, if chat is available through this site, you may be asked to provide information if you participate in an online chat. Please do not submit any confidential, proprietary or sensitive personally identifiable information (e.g. Social Security Number; date of birth; drivers license number; or credit card, bank account or other financial information) (collectively, “Sensitive Information”). If you submit any Sensitive Information, you do so at your own risk and we will not be liable to you or responsible for consequences of your submission.

Information that you provide to us through the contact form or an online chat will be used so that we may respond to your inquiry. We may also use information you provide to us to communicate with you in the future. If you do not wish to receive such communications, you may opt out (unsubscribe) as described below.

Web server logs: When you visit our website, we may track information about your visit and store that information in web server logs, which are records of the activities on our sites. The servers automatically capture and save the information electronically. Examples of the information we may collect include:

  • your unique Internet protocol address;
  • the name of your unique Internet service provider;
  • the town/city, county/state and country from which you access our website;
  • the kind of browser or computer you use;
  • the number of links you click within the site;
  • the date and time of your visit;
  • the web page from which you arrived to our site;
  • the pages you viewed on the site; and
  • certain searches/queries that you conducted via our website(s).

The information we collect in web server logs helps us administer the site, analyze its usage, protect the website and its content from inappropriate use and improve the user’s experience.

Cookies: In order to offer and provide a customized and personal service, our websites and applications may use cookies and similar technologies to store and help track information about you. Cookies are simply small pieces of data that are sent to your browser from a Web server and stored on your computer’s hard drive. We use cookies to help remind us who you are and to help you navigate our sites during your visits. Cookies also can tell us where visitors go on a website and allow us to save preferences for you so you won’t have to re-enter them each time you visit. The use of cookies is relatively standard. Most Internet browsers are initially set up to accept cookies, but you can use your browser to either notify you when you receive a cookie or to disable cookies.

If you wish to disable cookies from this site, you can do so using your browser. You should understand that some features of many sites may not function properly if you don’t accept cookies. For more information about using browsers to manage cookies, please see All About Cookies. You can also refuse to accept Flash cookies from this website using Adobe’s Flash management tools. You can opt out of Google’s use of cookies by visiting Google’s Ad Settings.

By visiting this website, you consent to the use of cookies and similar technologies in accordance with this Privacy Statement.

Third-party Services: We may use services hosted by third parties, including Adobe Site Catalyst, to assist in providing our services and to help us understand the use of our site by our visitors. These services may collect information sent by your browser as part of a web page request, including your IP address or cookies. If these third-party services collect information, they do so anonymously and in the aggregate to provide information helpful to us such as website trends, without identifying individual visitors.

In addition, we may use services provided by third parties to display relevant content, products, services and advertising to you. These third parties may use cookies, web beacons and similar technologies to collect or receive information from this website and elsewhere on the internet. They may then use that information to provide measurement services so we can understand your interests and retarget advertisements based on your previous visits to this website. Please keep in mind that we do not share your personal information with any third-party advertiser, ad server or ad network.

You may be able to opt-out of the collection and use of information for ad targeting by some third parties by visiting www.aboutads.info/choices. You can opt out of Google’s use of cookies by visiting Google’s Ad Settings. You can visit this page to opt out of AdRoll’s and their partners’ targeted advertising. Please see “Cookies” in the section above for more information on how you can control the use of cookies on your computer.

California Do Not Track: Our web services do not alter, change, or respond upon receiving Do Not Track (DNT) requests or signals in browsers. As described in more detail above, we track user activity using web server logs, cookies and similar technologies. Information collected in web server logs helps us analyze website usage and improve the user’s experience. Cookies allow us to offer you a customized experience and present relevant advertising to you.

How is personal information protected?

We take certain appropriate security measures to help protect your personal information from accidental loss and from unauthorized access, use or disclosure. However, we cannot guarantee that unauthorized persons will always be unable to defeat our security measures.

Who has access to the information?

We will not sell, rent, or lease mailing lists or other user data to others, and we will not make your personal information available to any unaffiliated parties, except as follows:

  • to agents, website vendors and/or contractors who may use it on our behalf or in connection with their relationship with us;
  • if we are unable to assist with your matter, but know an unaffiliated attorney or firm that may be able to help you, we may refer you and share information you provided us with that party; and
  • as required by law, in a matter of public safety or policy, as needed in connection with the transfer of our business assets (for example, if we are acquired by another firm or if we are liquidated during bankruptcy proceedings), or if we believe in good faith that sharing the data is necessary to protect our rights or property.

How can I correct, amend or delete my personal information and/or opt out of future communications?

You may opt out of any future contacts from us at any time. Contact us via the phone number, contact form or mailing address on our website at any time to:

  • see what data we have about you, if any;
  • change/correct any data we have about you;
  • ask us to delete any data we have about you; and/or
  • opt out of future communications from us.

If you have any additional questions or concerns about this privacy policy, please contact us via the phone number, contact form or mailing address listed on this website. If our information practices change in a significant way, we will post the policy changes here.

Effective February 18, 2019

DEVELOPMENT

Intellectual property can be found everywhere, talked about frequently but it remains poorly understood. Differing interests and complex strategies make it difficult to get a clear picture. The same rules apply whether you are a Fortune 100 company with a team of lawyers or an independent inventor.

We provide training that levels the playing field. With corporate experience and knowledge from working with major IP organizations, we understand the challenges you are facing. Our clients have included independent inventors, engineers, post-doctoral researchers and corporate executives.

Contact us to discuss training related to intellectual property.

Strength of the International Patent System

MANAGEMENT

Management of your intellectual assets begins when you have the idea and continues for the life of your business. Your assets include: confidential information, copyrights, trademarks, trade secrets, and perhaps patents. Each of these needs to be managed in order to build and maintain value as intangible assets.

Patents are particularly expensive. To get the best return on your investment research can assist you with making decisions related to:

-Filing patent applications
-Countries selections
-Prosecution
-Maintenance
-Portfolios
-Acquisitions
-Licensing

Research will make difficult decisions easier. In the innovation process the business, technology and legal teams interact to ensure that benchmarks are met at each stage of development. The blue boxes represent the intellectual property activities that accompany each stage.

Intellectual property management is an integral part of each stage of innovation.

BRAND RESEARCH AND SERVICES

Building your brand starts with finding a good name for your product or business. This is not an easy task since so many names have already been used. You don’t want to start using a name that someone will later start a fight over.

In addition, you want a name that works for your domain name, social media sites and that you could also trademark. We can help you find a name that meets all of your needs.

A name that is easy to understand is difficult to trademark.

PATENT RESEARCH

Success is built on a foundation of research!

Here is an over view of the process from an idea to a successful product. At Fresco Services we are specialized in patent research that provides technology, legal and competitor information needed to make key business decisions. 

We recommend doing foundational research, a business model and a business plan before launching into the more expensive phases of product and business development.

Research will help you answer questions such as the following.

Is my idea new and different?
Answers to this can be found in a “Technical and Competitive Assessment“. This research will find patent and non-patent references that are closest to the new product/service. You obtain technical, legal and competitor information, identifying opportunities and obstacles.

What are my chances of getting patent protection?
Once your invention is clearly defined, a “Patentability” or “Prior Art” search can be performed. It is the same search that the patent office examiner would perform. With these results, your patent attorney will be able to identify what is potentially patentable and you will have a better idea of your chances of obtaining patent protection.

There are similar products, will I have any problems with the competition?
A “Freedom to operate” or “Clearance” search will answer this question. This search identifies all patent references related to the product. An analysis of active and expired patents will help your attorney determine any risks.

I am thinking about a product in an area I am not familiar with. How can I know if has been thought of before and where my product fits in relation to others in this area? Is it worth my time to pursue this idea?
Very early ideas are often not fully developed or described in detail. You need to know what has already been done, where the technology is moving, who are the competitors, and whether there is an opportunity. A “Patent Landscape” can answer all of these questions and more.

HOME

At Fresco Services, we believe that success is built on a solid foundation of research.

We have a proven process that promotes innovation with a maximum return on investment.

We can help you gain a competitive advantage
through research and intellectual property strategies.

CONTACT


Welcome

There are so many questions when you are starting out in business. There are a lot more questions than answers and some subjects like intellectual property are especially difficult. Most colleges do not have a course on the subject and unless you have worked in a large corporation the subject, the “legalese” and the strategies may not make sense. 

Our research can give you answers that will help you develop a strategy for getting the most out of your efforts to protect your business and build your brand.